Privacy statement

We respect your privacy!


This is the privacy notice of BW DIRECT LTD trading as “maleimage”


Your personal data - What is it?

Personal data relates to a living individual who can be identified from that data. The processing of personal data is governed by the General Data Protection Regulation (the “GDPR”).


Who controls the data?

The data controller is the Managing Director of BW Direct Ltd. If you have concerns or questions about your data please contact the data controller.


How do we use your data?

We collect the information via our website which we need to process your order to provide the best customer service. The data we ask for is the cardholders name and address, telephone number and e-mail address and the delivery address details if different. We print a hard copy of the order details for processing and this is stored for two years. At the end of this time it is securely destroyed.


Sharing your data

Shop with confidence that your card and personal details are kept secure. We use Secure Trading to handle all our card transactions. Secure Trading is one of the leading card handling companies and uses 256 bit encryption to protect your card security.

We are obliged to keep records for tax accounting such records have to be stored for 6 years or more.


The use of data for marketing purposes

We do not share or sell any personal details for marketing purposes.

We do send out regular electronic newsletters with information about new products or special offers. We will ask for your consent to send newsletters to your email address. You can cancel these at any time.

Your rights and your personal data

You have:
The right to request that the data controller corrects any personal data if it is found to be inaccurate or out of date.
The right to request your personal data is erased where it is no longer necessary for the business to retain such data.
The right to withdraw your consent to the processing at any time.

Our Trading Address:

BW Direct Ltd
44 Gerard Street North
Derby, DE1 1PA
United Kingdom